We are excited to announce the launch of our newly redesigned website. We partnered with the award-winning web design and internet marketing company, TheeDigital, to create a website that not only represents our brand and vision, but also offers a simplified, enjoyable browsing experience for our customers. Pair that with an easy-to-use content management system for our company, and we are thrilled with the result, and we hope you are too!
Our new website is built on WordPress, a content management platform that lets us easily update and edit our website so we can bring you new photos, videos, and articles to keep you up to date on the latest industry and company news!
An Enjoyable Customer Experience
Our main goal for our new site is to provide you with an enjoyable experience on our website. We envisioned a clean, modern design that makes it easy for you to find what you’re looking for, from company news to contact information, no matter what device you’re using to visit us. That’s why we’re thrilled to feature responsive web design technology, so you can easily find information, check out images, and read the Gymcarolina blog on any size screen or device, including smartphones and tablets.
Easy Updates for Accurate, Up-to-Date Info
Not only is the front end convenient and intuitive, but the back end side is easy to use for our team, too. Instead of having to bring a developer in for every update, we can add information to our website whenever we want. We love being able to share new photos, videos, reviews, and so much more with you
Before our site was ready to launch, TheeDigital provided comprehensive training so we could get the most out of our site. We love how simple it is to manage different operations in one place, so we can spend less time doing admin and operations tasks and more time helping you.
Search Engine Optimization
The internet marketing team at TheeDigital leveraged WordPress’s SEO features that make it easier for our customers to find us on Google and other search engines. Because our website now offers fast load times and a mobile-friendly design in addition to strategic keyword usage, optimized images, and relevant content, we are much more visible in search engine results and are excited to see the influx of organic traffic to our newly designed website.
WordPress offers near-endless customization options through plugins, including appointment schedulers and bill pay portals for your convenience and marketing and email integration to streamline our processes. TheeDigital worked with us to determine our exact needs, what features would benefit our customers, and what would lead to the highest conversion rates and integrated these plugins right into our web design.
Advanced Photo Options and Galleries
We know a picture is worth a thousand words, now we have a stunning photo gallery to highlight our classes in the wild. From customer-submitted photos to behind-the-scenes shots, you’ll get to see beautiful photos throughout our website!
Along with that, there’s also a new team member gallery where you can meet the team, read our bios, and link to our social profiles so you can connect with everyone here at Gymcarolina.
An Onsite Blog to Share Information
We love sharing industry information, gymnastics news and more with you. With our new on-site blog, we can update it as frequently as we want to with information that will help you get the most out of our classes and camps, learn about Gymcarolina, and even share relevant gymnastics information, too. Be sure to check it frequently to stay up-to-date or sign up for emails so you can get updates sent directly to you!
An Integrated Contact Form
The online contact form is a time-saving tool that makes it easy for you to request information, ask a question, and even give feedback without having to track down our customer service email or phone number. For our team, all of the customer information is in one place so we can quickly respond to communication from one source.
Homepage Slideshow to Promote Featured Content
We love our new slideshow at the top of our home page so we can feature a new service or run a promotion and make sure no one misses out. It’s right there on the homepage so it’s the first thing you see when you visit, so you don’t have to search everywhere for additional information. Plus, it’s easy to swap out the slides and images as we change our featured content.
Event Calendar Integration
Another important feature is our event calendar. The event calendar allows us to create and manage events that we host or participate in. We can set the time, date, and image for each event and include more details about the event. It also allows you to see what will be going on at Gymcarolina, and give the community a chance to get involved if they want to.
We are proud of the new Gymcarolina website, and we hope you like it, too! When we decided to take the leap and update our website, we discovered TheeDigital through Google. After meeting with the team, we felt confident that they understood our goals – creating an excellent customer experience, simplifying our back end processes, and improving our online visibility. They were not only were able to help us realize our goals, they created a website that perfectly represents our brand and values.
Be sure to browse around and explore some of the new features, read our blog, and check out our photos and videos about our gymnastics classes and camps. If you are interested in finding out more about custom web design or internet marketing, visit our friends at TheeDigital.com.